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Changing Business in Florida For GoodFlorida Businesses Measuring More Than Just Profit

Beta launched and still coalescing, collective StPeteForGood partnered with a reinvigorated Conscious Capitalism Florida to present a panel discussion with Florida businesses “aligning purpose with profit.”

Panelists represented Certified B Corps operating in Florida: Orlando-based Clean The World, Winter Springs-based Zen Life Center, St. Petersburg-based Salt Palm Development, and national retailer Athleta. The panel was moderated by Conscious Capitalism Florida.

And there were remarks from national nonprofits 1% for the Planet and Ideas For Us, along with City of St. Petersburg small business liaison Jessica Eilerman.

WHO: Attendees included business leaders, entrepreneurs, and other change-agents.

PANEL: Dirk Roskam, CFO, Clean the World (Certified B Corp 2015)

Jared Meyers, CEO, Salt Palm Development (Certified B Corp 2018)

Dr. Sheila Rocherfort-Hoehn, Zen Life Center (Certified B Corp 2016)

Louisa Cisneros, Community Lead, Athleta (Certified B Corp 2018)

Moderated by Vinny Tafuro, president, Conscious Capitalism Florida

WHAT: What is a benefit corporation? What is a B Corp? Why do they earn Certification? How might you do it? Learn from personal journeys of top executives building businesses structured to do more than just maximize profits. For-profit businesses that are changing their communities and the world while making a living at the same time.

WHY: B Corps and like-minded businesses are leading a global movement of people using business as a force for good. Discussion includes business successes that reach beyond profits, benefit for all stakeholders (not just shareholders), and the future of this global movement among businesses taking leadership roles in solving problems.



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